Content Library

How video will be central to brand marketing

Today video is the most important platform to deliver a brand story and supported by shoppable video platforms
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Context: the new creativity: Another layer of understanding

Context can have a profound effect on the way an audience engages with content and how much of it they will remember.
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Q&A with Tala Al Ramahi

Tala is Chief Strategy Officer of the Special Olympics World Games 2019.
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Five Elephants, One Room

While it is tempting to focus on the visible, our collective contribution is to bring a marketer’s voice to an uncomfortable conversation—to make the invisible visible.
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Marketing potatoes as a force for peace

Potatoes for Peace supports in-school projects where each child is given a customised toolkit...
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How to create an excellent campaign

Mars, ITV & #JoinTheHerd on creating successful campaigns
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