Why he values one idea over another and just what we mean when we say an idea is disruptive

'If it can be written, or thought, it can be filmed.’ Stanley Kubrick

CMOs who are cutting through the negativity surrounding the future relevance of a CMO, are uniting their businesses...

The pressure to think positive is everywhere, but our daily lives are driven as much by negative emotions as they are by positive ones.

Heather Andrew, introduces us to the 'creation' and 'judgement' networks in our brain

If your delivery drivers have to do six deliveries a day, they’ll rush from the first moment. They’ll be super efficient at easily measurable metrics. They’ll cut a few corners.