This is the story of what happens when you decide to tackle taboos in a category. Or, as some haters called it: “This is what happens when whores and pimps become marketers and advertisers”*.

In 2016, Absolut faced a challenge. Craft vodka was stealing share in its biggest markets and as a result, distrust of ‘big vodka’ had started to grow.

At John Lewis & Partners, an employee is not just an employee – they are a co-owner of the business. To reflect this importance, in September 2018 we embarked upon a rebrand and changed from ‘John Lewis’ to ‘John Lewis & Partners’.

In October 2018, easyJet launched Look&Book: the world’s first-ever photo-based flight search functionality.

Microaggressions: a term used to describe everyday verbal or behavioural comments that reinforce difference and otherness.