Giles Lury lists key learnings from the top five come backs as a thought starter for any marketer facing the challenge of revitalizing their brand.

Simon Gore shares ten tips to help you develop effective brand names, based on the combined experience of our brandgym partners over the last 25 years.

While in-housing continues to be a bold and brave move for any brand, we’re seeing strong solidarity...

At a recent lunch, hosted in partnership with our friends at MiQ, we brought together some of our senior Marketing Society members to discuss how to use data to drive decisions.

Giles Lury Of The Value Engineers isn’t convinced  by “The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime” by Christophe Morin and Patrick Renvoise

Toyota AYGO: Telling More Personal Campaign Stories On The Fly