Content Library

2019 Brave Awards commended, HSBC

This is the story of how HSBC made its international brand heritage relevant to the UK again – at a time when the country had decided to close itself off from the wider world.
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When the impossible is no longer impossible

Recently my colleague and I were busy traipsing the streets of downtown Manhattan in search of my first vegan burger. As fairly committed carnivores, to say this was unusual was an understatement.
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2019 Brave Awards commended, The Plastic Oceans

There is a danger lurking in our oceans. Lingering out at sea, just beyond our periphery. A danger which poses a threat to our wildlife, our ecosystems, our way of life, our planet. Yet it is something that those in power have simply ignored.
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Is our industry doing enough on climate change?

The Extinction Rebellion recently gate-crashed Cannes Lions, accusing brands and marketers of hypocrisy when it comes to purpose...
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Interview with Edward Bell

We spoke to our new Hong Kong board member, Cathay Pacific's Edward Bell.
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The importance of pause for creativity, opportunity and a good life

There are patterns to creative processes. One of the patterns that people who study creativity observe is that there is always a discontinuity...
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