Reflecting on the 20th anniversary of Market Leader, Judie Lannon, founding editor, wonders what makes a marketer.

Judie edits The Marketing Society’s quarterly journal and will be joining our panel of advocates as a monthly blogger. Look out for her first article on Monday. Until then, a brief interview

One of my favourite comedy writers, Nora Ephron (When Harry met Sally and many others), describes her strategy for deluding herself that she can afford something: think of the years or months you will be able to use it and divide by the n

Bernie Cornfield master salesman and borderline fraudster, made a massive fortune selling mutual funds in the 1970s.

Judie Lannon, who was the founding editor of Market Leader, has died peacefully at her home in Chiswick aged 81.

The fifth in the series explores new frontiers in behavioural science, focusing on System 1 and System 2 thinking.