CEO and ‘Head of Voices’ at Verbal Identity, Chris West, takes a look at the language of banks – the traditional and the challengers - revealing how they use language...

The Future leader’s events are an opportunity to soak up words of wisdom from some of Scotland’s most accomplished marketing talent.

Recently, someone sent me an email asking for advice. It went into great detail, but I’ll shorten it here, roughly it said: “Dave, I’m a CD and I’ve got a problem with the CEO.

'I don't want people who want to dance, I want people who have to dance.' Choreographer, George Balanchine

The first Marketing Society Brave Leadership Lunch of the new decade was held on a drizzly, grey lunchtime on a Wednesday. The humpiest of days, in the middle of January. It needed to be good to break those kinds of doldrums.

Late last summer myself and two industry friends were talking about work, like you do. It was a discussion around ageism, and the reality of how there are no awards that celebrate the over 40