The great thing about the future is that no one can know exactly what’s going to happen. That’s why the hype that prediction articles create, especially around technology, can never be taken completely seriously.

Kahneman’s quote above neatly summarises the well-known concept of framing, first illustrated by Kahneman and his long-time collaborator Amos Tversky in 1981.

This week we meet Sep, Regional Marketing Manager at GSK Consumer Healthcare for Respiratory & Skin Health (South East Asia & Taiwan)

As a child I wasn’t the biggest fan of Sesame Street’s cookie monster, it would frustrate me how it never actually ate the cookies

There’s a ninety nine cent store in the East Village, part-concealed by scaffolding that neither seems to be connected to building work, nor ever comes down.

Tony Blair was the last politician to lead a major party rebranding with the “New labour” project.