John Newton reviews Dave Trott's book, Creative Blindness And How To Cure It

Who Gives A Crap is an ‘irreverent’ toilet paper company from Australia, making environmentally friendly products from either recycled paper

I recently came across a Twitter post from a freelance journalist called Georgina Fuller, which politely reminded businesses to put a press contact on their website if they wanted media coverage.

A number of Business Leader members had the opportunity to join Pete and broadcaster Clare English for an intimate and insightful, Under the Spotlight session at the Balmoral Hotel last week. 

Challenger Thinking can help any brand be more competitive. And the only thing that economists agree on is...

I hoped that last night’s British Brands Group lecture by Gillette CEO Gary Coombe would help answer the question from my January 19 post : Will Gillette’s ‘brand purpose’ film get them growing again?