Content Library

Media Planning Under The Spotlight: Challenging Trends in an Uncomfortable Conversation

A review of the recent Uncomfortable Conversations event which debated the notion that all media plans now look the same which concluded that with measurement bias towards digital, commercial incentives and declining full-channel planning expertise, unless we challenge this system, effectiveness will continue to suffer.
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Member Interview with Anam Amin

Member Interview with Anam Amin, Head of Marketing
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Your Next Chapter | Impact Demands Altitude with Scott Morrison

Your Next Chapter | Impact Demands Altitude with Scott Morrison What if the time between roles wasn't a gap — but your greatest opportunity? Scott...
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Member Interview with Julia Galina

Member Interview with Julia Galina, Chief Growth and Marketing Officer
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Member Interview with Lousie Killough

Member Interview with Lousie Killough, Executive Director, The Union
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Member Interview with Dom Robertson

Member Interview with Dom Robertson, Managing Director RPM
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