Content Library

Top Marketing Society content of 2019

It's been an interesting year in terms of content. Our network has written about culture, leadership styles, challenger brands, toxic masculinity, imposter syndrome and more.
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What did the election teach us about advertising effectiveness?

So – how did that happen? And what can the marketing and advertising worlds learn about effective communication from the Tories’ overwhelming victory last Thursday?
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Election Special

The death this year of Lord Bell reminds us that there is a shortage of high-profile advertising experts - the kinds of people who get called by Newsnight and Today editors...
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Four fatal fears

In his new book “My Life and Rugby” England coach Eddie Jones, explains how when you’re in a team, there are “four fatal fears”:
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The bravery of the intransigent.

Use your anger to fuel bravery. Don’t put up with unfairness, challenge the status quo and drive your career.
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Trendspotting with STV

The latest Trendspotting event, hosted by STV, centred around partnerships. STV have identified partnerships as a key way to differentiate themselves and have adopted a ‘player-first’ approach, which prioritises their on-demand platform.
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