Tony Blair was the last politician to lead a major party rebranding with the “New labour” project.

The Marketing Society’s signature bravery event last evening (16 January), co-organised with Asia Insight Circle, was certainly a great way to start 2020.

It is clear that for brands to survive and thrive in todays consumer-space; displaying relevance and creating meaningful engagements...

For those of us in retail, it’s been a tough few months and the weather isn’t helping.

Year-end holidays are a time for self-introspection. With 2019 wrapped up and as the world jumps head on into a new decade, back-to-work brand execs can now focus on how 2019...

At the beginning of 2019, it was estimated that Influencer Marketing would be worth $10 Billion by 2020. Business Insider last month released a report estimating the channel...