Content Library

The stories we don't tell: reproductive rights and work

VP, Brand at Electronic Arts, Elle McCarthy, on pregnancy, internalised guilt, speaking up as a leader and breaking societal norms.
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David Bowie, reinvention and that difficult second album: talking meaningful innovation with Kantar

For the latest Marketing Society podcast Society Editor Mike Piggott spoke to Dr Nicki Morley, head of behavioural science and innovation expertise, insight division at...
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How do you construe?

Professor Dan Cable's teachings focus on employee engagement, change, organisational culture, leadership mindset, and the link between brands and employee behaviours.
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Michael Jager on designing brands people actually love

What does it mean for a brand to be a living idea? Why is the humanisation of brands so important? And why do ideas with...
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Why UGC is still shiny and new: Kellogg's Joe Harper on boosting social content for big brands

Joseph Harper, E-commerce Marketing Manager - Western Europe at the Kellogg Company, believes that big brands don't do enough with user generated content on social...
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