Content Library

Miguel Magalhães on becoming market oriented

As both a lecturer in marketing and a practician, Miguel Magalhães has a passion for sharing the results of his research with others and for...
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Three Tips for Building Online Communities

When setting up an online community, there are dozens of hurdles and common pitfalls. How do you find your niche? How do you build trust with members? And how do you invest in the future of your community? Matthew Nixon shares the key takeaways from Brighton Music Conference.
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AB InBev's Ricardo Rey on the benefits of AI in A/B Testing

In his role as Head of Digital Consumer MAZ for AB InBev, Ricardo Rey has been working on developing better connections with data consumers. His...
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The Whole Marketer Ep57 - Culture and hybrid working with guest Tamara Littleton

#Ep57. Culture and hybrid ways of working is the soft skills topic for marketers in this episode. As a result of the pandemic many of...
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The Whole Marketer Ep56 - Authenticity with guest Keith Moor

Episode #56. Authenticity is the leadership and personal understanding topic in this episode. Abby is joined by Marketing Week’s Marketer of the Year – Keith Moor...
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