Content Library

Personal Reinvention: How the pandemic can make us stronger

Without a doubt, the COVID-19 pandemic has completely changed the world as we know it and how we live our day-to-day lives.
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Seven tips for marketing sustainability as a challenger brand

Mark Barden, partner at eatbigfish, on why brands need to consider sustainability as a way to reinvent their business and communications strategies.
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You said what????

Chris West, CEO of tone of voice agency Verbal Identity looks at how brands have changed their language during Covid, and why it's time other brands did the same.
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Doing It On-Purpose

There are two types of business. Those who put people first in order to make a sustainable profit and those who don’t.
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GSK's Jerry Daykin on the 6 Ps of digital transformation

In the latest Shiny New Object podcast episode, Tom is joined by 4-time guest Jerry Daykin, the Senior Media Director at GSK. We discuss the...
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2021 TMS Awards winner, Mermaids

The internet can be a dangerous place if you’re a transgender child. It’s filled with media outlets, articles and individuals who constantly have something negative to say about you.
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