Content Library

Dispatch from Davos:Why Davos matters more to CMOs than ever

After years attending Davos, for EY's John Rudaizky this year felt different. Here he reveals what the conversations around AI trust, youth opportunity and marketing's evolving role really mean for the work that happens after everyone flies home.
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The Curator’s Edge: Why ‘Active Pulse’ Leadership can support growth and a future-ready culture

This think piece looks at how `Active Pulse' leadership is replacing the traditional top-down model with a curator-style approach where leaders stay close to the craft, amplify specialist talent and read market signals to drive creative excellence.
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Member Interview with Jen Jones

Member Interview with Jen Jones, Founder, Craft Media London
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Member Interview with Jemma Robertson

Member Interview with Jemma Robertson, Managing Director, GRA
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Member Interview with Greg Carton

Member Interview with Greg Carton, Chief Brand Officer, Chaos Theory
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Member Interview with Eve Wright

Member Interview with Eve Wright, Head of Media Strategy, ITV
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