Content Library
The Global Conversation: Building World-Class Customer Experience with AI
In this Global Conversation, Craig Inglis, Global Chair of The Marketing Society, is joined by Peter Cross, customer behaviour expert, retail consultant and author of...
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A Practical Guide to Speaking the Language of the CFO
Ammunition's Renaye Edwards says the friction between marketers and CFOs stems from mismatched language and suggests seven ways to overcome this to think like a growth operator who partners with, rather than fights finance.
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Sharing Mark Ritson's Mini MBA Programmes
The Marketing Society is delighted to introduce a new strategic partnership between The Marketing Society and the MiniMBA - created to help you and your team build greater confidence, capability and impact in marketing.
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In My Humble Opinion Episode 11: Data is set to fuel creativity in the age of AI
In My Humble Opinion is a podcast collaboration between The Marketing Society and Publicis Groupe UK agencies that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud.
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The Insight Function's Moment: How AI Is Unlocking What Great Insight Can Really Do
Agentic AI makes it possible for insight functions to surface existing knowledge, work across fragmented data and drive action directly freeing up human expertise for where it matters says Accenture Song's Matt Addison.
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