As part of The Fellows Fundamentals series Ruth Saunders takes us through the steps of optimising a brand portfolio.

As part of the The Fellows Fundamentals series, Daryl Feilding takes us through the steps to write a positioning for your brand with real life examples

Chair of Fellows England and International, Chris Macleod introduces The Fellows Fundamentals series; what it's all about and how it can help marketers of all levels.

Member Interview with Menna Zaki, Global Communications & Brand Strategy Executive, Ex-PepsiCo

Member Interview with Elena Pinakatt, CMO, SparkyAI!, Founder of Monoceros Marketing

Oliver Lester talks of the golden opportunity, The Global Leadership Mentoring Programme was for him