Content Library

The Whole Marketer Ep145 - Marketing Culture with guest Abi Willstead

Episode #145. Marketing Culture is the holistic topic discussed in this episode, the what, how and why your marketing function works day-to-day.   Defining your marketing culture is the key to...
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The Annual Lecture 2025

The Marketing Society Annual Lecture 2025, featuring Alex Mahon, CEO of Channel 4 and a trailblazing leader in the media industry. In this candid and...
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Gen Z Decoded: Channel 4's Alex Mahon

Channel 4 CEO explores Gen Z behaviours and digital media transformation at our Annual Lecture
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Member Interview with Nidhi Sehgal

Member Interview with Nidhi Sehgal, General Manager - Strategy & Growth, FLC Marketing Group
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Member Interview with Amal Harb

Member Interview with Amal Harb, Marketing Advisor
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The Value of TV: A Behavioural Science Perspective

Thinkbox has released a new paper looking at the behavioural science behind why TV produces such strong results.
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