Content Library
2010: Hovis, Brand Revitalisation - Case Study
Snapshot
A powerful and consistent marketing campaign brought a languishing brand back to life.
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2010: Harlequins, Marketing Communications - Case Study
Snapshot
Despite a tight budget a clever marketing campaign attracted a sell-out crowd for a Harlequins match that has turned into a brand in its own right.
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2010: Change4Life, Launching New Brands: Case Study
Snapshot
The Change4Life brand was developed to target childhood obesity and promote a healthier lifestyle and has already made a measurable difference in attitudes and actions.
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2010: British Gas, Brand Revitalisation: Case Study
Snapshot
The UK’s leading energy supplier turbo-charged its brand performance by going back to customer basics and rising above price-led promotions.
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2010: Aviva, Global Branding: Case Study
Snapshot
Aviva successfully managed a massively complex crossborder rebranding programme to fulfil its ambitious vision of strengthening its bond with customers.
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2010: Audi, Sustaining the Brand Promise - Case Study
Snapshot
A consistently high standard of car marketing has turned Audi into an iconic, best-selling brand in the UK.
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