Content Library

2010: Hovis, Brand Revitalisation - Case Study

Snapshot A powerful and consistent marketing campaign brought a languishing brand back to life. Key insights
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2010: Harlequins, Marketing Communications - Case Study

Snapshot Despite a tight budget a clever marketing campaign attracted a sell-out crowd for a Harlequins match that has turned into a brand in its own right. Key insights
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2010: Change4Life, Launching New Brands: Case Study

Snapshot The Change4Life brand was developed to target childhood obesity and promote a healthier lifestyle and has already made a measurable difference in attitudes and actions. Key insights
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2010: British Gas, Brand Revitalisation: Case Study

Snapshot The UK’s leading energy supplier turbo-charged its brand performance by going back to customer basics and rising above price-led promotions. Key insights
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2010: Aviva, Global Branding: Case Study

Snapshot Aviva successfully managed a massively complex crossborder rebranding programme to fulfil its ambitious vision of strengthening its bond with customers. Key insights
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2010: Audi, Sustaining the Brand Promise - Case Study

Snapshot A consistently high standard of car marketing has turned Audi into an iconic, best-selling brand in the UK. Key insights
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