Snapshot Ariel’s campaign to get consumers to wash clothes at lower temperatures persuaded them that they could do something to battle climate change. Key insights

In this month’s blog Faris Yakob, chief innovation officer at MDC Partners, takes a look at the decade of digital so far.  It’s slap bang in the middle of 2012.

By creating an appealing desktop gadget to help its time-pressurised customers UPS successfully attracted new users. Key insights

Customer insight helped Sky engage successfully with a new and hard-to-reach audience for the Sky+ brand. Key insights

A comprehensive marketing capability programme had a significant impact on Shell’s ability to attract the best people. Key insights

More Th>n enjoyed a resurgence in loyalty when it offered customers their own personal contact manager. Key insights