Snapshot The company rewrote the rules of the weight loss category with the ambitious launch of a revolutionary new brand. Key insights

Snapshot O2 undertook an imaginative brand extension into entertainment which increased customer loyalty and helped create the world’s most popular music venue. Key insights

Terry Leahy is the least likely person you could think of to plug a new book.

A thoughtful and heart-warming campaign put Pedigree at the forefront of helping homeless dogs. Key insights

Snapshot Keep Britain Tidy’s campaign played on young men’s desire to appear desirable by equating dropping litter with looking like a pig. Key insights

Snapshot A complete reorganisation of marketing capabilities helped ICI Paints become a global leader in decorative paints. Key insights