Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly hunt for great marketing ideas.

Picture this: you’re moderating a focus group and you ask a question that’s very important to your client, in fact it is THE question; the one they most want to understand.

Went into the Co-op Supermarket in Ludlow on Friday. We needed lemons. The fruit and veg were where the fruit and veg always are. And so was something else.

When you brand yourself properly, the competition becomes irrelevant. Dan Schawbel, Millenial Branding

Ever had a boss who habitually seizes on something another business is doing and says:“Should we be doing that?”   Social media is causing the same insecurity

As part of our partnership with haystackonline, each week we showcase penetrating marketing campaigns. This week, sit back, have a drink, and enjoy the Now.