When you think of the fashion industry, leggy models, fast and fickle trends, and the latest ‘it’ bag may come to mind. But when you look closely at the business of fashion, you see that one of its leading icons uses basic branding principles to engage her consumers in innovative ways...

Nearly 25% of the world’s population is Muslim; fast-growing nations such as China and India have significant Muslim minorities – as do many Western countries.

After the excesses of Christmas, the traditional January purge kicks off in earnest.

This paper shows how broadcast effects can be achieved by digitally led campaigns.

Executive Summary 

I seldom have time to read business books end to end, so in The Innovator’s DNA, I was pleased to find that the introduction is particularly good.