October saw the final session in this year’s Marketing Leaders Programme, the leadership development scheme for high potential young marketers which the Mark

Happiness is no longer a cigar called Hamlet, so where can we find it? At the WACL dinner last week we were all given a free copy of Alastair Campbell’s book “The Happy Depressive” (Arrow Books - £4.99).

Since Neil Armstrong’s immortal words in 1969 much has changed in the world.

Since the last blog the country appears to have slipped quickly back into the way we were before the golden sporting memories of the summer. 

Martin Glenn, CEO Birds Eye Iglo Group dicusses why brand marketing needs a relaunch and how to do it. 

  What’s the smartest business move you’ve ever made? Recognising that the sole pursuit of profit is fruitless. Serve customers well, treat your staff well and have fun. Profit is invariably the outcome.