For the world to be interesting, you have to be manipulating it all the time. Brian Eno

I recently spent the evening in the stylish embrace of London’s Victorian arches drinking the nectar of the gods and feasting on a delightful cheese board while listening to three of the UK’s top B2B marketers discussing the merits of innovating i

We tend to think of brands as making statements or promises. But it is more stimulating to think of brands as asking questions.

You try to frighten me. Admit so, sir. This is some new form of torture. Alex in Stanley Kubrick's A Clockwork Orange

When brands buy the rights to the Olympic Games, they gain the opportunity to engage with the passions of at least half the world’s population (1).

Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly quest for innovative marketing ideas.