Peter Duffy, Marketing Director, easyjet talks to Elen Lewis, Editor of The Marketing Society about being nice to people.
Travellers are falling out of love with budget airlines - how did you buck the trend with your brand?
Being serious about listening to customers and changing the business to make it more like how they want it.
What is the biggest challenge facing the marketing industry over the next year?
Keeping up with the pace of digital development
What does bold marketing leadership look like?
Driving the initiatives that genuinely make a commercial difference
What’s the best advice you’ve ever been given?
Be nice to people.
Marketing Leader of Year 2013 - cast your vote today
Voting closed on 17 May. Vote for Peter Duffy and then tweet us your thoughts @themarketingsoc #leader2013
Newsletter
Enjoy this? Get more.
Our monthly newsletter, The Edit, curates the very best of our latest content including articles, podcasts, video.
Become a member
Not a member yet?
Now it's time for you and your team to get involved. Get access to world-class events, exclusive publications, professional development, partner discounts and the chance to grow your network.