Content Library
Value: do you add or extract?
In the June issue of Market Leader, Hugh Davidson identified banks and other sectors as value extractors.
Read Now
What really makes capitalism work
In his excellent article, ‘Only consumers can make capitalism work’ (Market Leader, June 2012), Hugh Davidson raised a number of interesting points in relation to the future of capitalism following the financial crisis.
Read Now
Applying spreadsheet maths to consumer behaviour is folly
Max Planck, the German theoretical physicist, had a friend who was an economist. “Why don’t you turn your mind to economics, Max?” the friend once asked.
“I couldn’t,” he replied. “The maths is too difficult.”
Read Now
What coat hangers teach us about business-to-business marketing
By Fiona McAnena, Clearhound
Read Now
Inspiring bolder marketing leadership.
That’s the tagline of the Marketing Society. I always thought that was a big claim, but this week’s annual conference proved they can live up to it.
Read Now
10 best moments from our Annual Conference
Here are Peter Fisks “10 best moments” of our Annual Conference, adding to the 10 great anecdotes which our Editor, Elen Lewis has already collated.
Read Now