How a massive overhaul of every part of the UK business won the brand renewed public affection and led to record-beating sales. Key insights

Orange Exchange magazine is an ongoing integrated loyalty and reward programme for Orange’s small to medium-sized enterprise (SME) business customer base.

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David Jones describes the evolving social landscape in which companies and brands will operate. Good behaviour will be required by more discerning consumers, placing demands on companies never previously experienced.

The waistlines of the West are getting larger, with increasing numbers of people in the US, UK and Australasia described as clinically obese.

No sooner has the GoCompare opera singer been silenced than we have the TopCashback man, dressed in the world’s weirdest outfit - neon colours and those awful nappy trousers that sometimes look cool on young women but never, never on overweight me