If you tell me about service and quality and customer focus, you haven't answered my question, because a hundred other brands stand for that. If you are what others are, then there's nothing here to own or protect or build upon.

Futurescaping – Using Business Insights to Plan Your Life is pitched at your personal (not business) life. It gives you a process by which you can rationally evaluate your options and make a decision.

Last year we all saw incredible content like the Olympics bringing people together to emerging trends like multi-screening making TV advertising even more effective.

Peter Duffy, Marketing Director, easyjet talks to Elen Lewis, Editor of The Marketing Society about being nice to people.

Greg Nugent, Former Director of Brand/Marketing/Culture, London2012 talks to Elen Lewis, Editor of The Marketing Society about aiming for perfection, combining bold purpose with attention to detail and an addi