Isn’t it funny how, sometimes, you write something, look at it for a while and then suddenly it hits you.

Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly search for innovative marketing ideas.

A small charity which helps disadvantaged young people used a clever phone app to form strong bonds with an elusive audience. Key insights

Introduction & Summary

  Executive Summary  Lafarge is the market‐leader in cement manufacturer and holds top‐ranking positions in aggregates and concrete.

What’s your golden rule? My golden rule is that I should have no rules - since every decision should be based on context. Who has been your biggest influence?