A former forensic artist for the San Jose police department met a series of women and asked each to describe the way they look. He had no way of seeing them behind a curtain.

Accepting the challenge

In this edited version of the Marketing Society’s November Conference keynote speech, Peter Haden describes the size and scale of the opportunity in emerging markets. He argues that Western companies risk losing

Activation, interaction and message journeys: Pete Davis explains why paying for airtime is no longer enough to get results.

Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly search for great marketing ideas.

Over the last few months, working with a number of clients on how best to engage their internal teams, one issue has gradually emerged as key to potential success.