Fiona McAnena, Partner, Clearhound

‘Social media’ and ‘social media marketing’ have widely become seen as synonymous. But our adherence to traditional marketing ways of thinking hampers our ability to see the true scope of social media, says Robin Houghton

Last week while speaking at a conference in Dehli I had the chance to see some of the city in a madcap four-hour runaround.

What’s your golden rule? Make decisions between 40 to 70% certainty. If you’re less than 40% you probably don’t have enough information, if it’s more than 70% the moment’s probably past.

At the beginning of the month we conducted a straw poll at eatbigfish HQ asking “who are the challengers to watch this year?” And here they are, our top picks for businesses who may - or may not - make an impact in 2013.