According to the service profit chain theory, satisfied employees deliver satisfied customers, which means sales will rise and profits will grow. So in a service business, if you focus on keeping employees happy and motivated, that’s job done.

Alex Batchelor, COO of BrainJuicer and former Chairman of The Marketing Society, writes the first chapter of his story of data, drawing on experiences at Capital One and Royal Mail, and confessing to being a huge fan of data, big or otherw

What's the most valuable lesson you've picked up in your career? 

Executive Summary

What is your golden rule? Never panic. I’ve learned that however bad or unexpected something is, a solution will always be found.

Most businesses are shooting themselves in the foot every day with bad sound … over 95% of Fortune 500 company websites are still purely visual.’