'When your audience can see themselves in your story, the need to persuade disappears.' Michael Margolis, CEO, Get Storied

Far too many works on digital media and marketing have been ‘how books’, when – certainly for brand advertising – the enduring questions regarding digital, social and mobile are ‘whys’.

Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly quest for great marketing ideas that get people talking. 

I’ve recently been pontificating about Branded Content so let’s take a look at some of my real world experience.

Christian Woolfenden, global marketing director at Paddy Power tells Elen Lewis, editor of The Marketing Society that bold marketing leadership looks like a giant hot air balloon shaped like a pair of underpan

It’s been a good few weeks. I really enjoyed the Marketing Academy Gala Party at the Emirates Stadium watching the class of 2012 graduate, and meeting the class of 2013.