In Agile Marketing, Anthony Freeling successfully combines theory and practice and comes up with a neat concept.

This book, Brutal Simplicity of Thought, brutally reveals the weaknesses, and strengths, of brutal simplicity of thought. The book is a compilation of some 50 ideas, claimed to be brutally simple ideas, which it argues have changed the world.

Currency is basically just a symbol of belief. It has no intrinsic value. In fact, currency may be the ultimate brand. Because currency is worth whatever people in general agree it’s worth. Initially we had barter.

 

A far-reaching and innovative programme had a major impact on employees’ confidence and motivation and banished outdated perceptions of jobs at the company. Key insights

O2’s ‘customer first’ strategy and innovative marketing has made it a major player...