Content Library
Too many iconic brands?
Judie Lannon, Editor of The Marketing Society’s quarterly journal Market Leader, asks are there too many iconic brands?
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Face-to-Face Book: a welcome reality check
For those of us who started working in marketing BZ (that is, Before Zuckerberg), it is striking to see how social influence has grown to become so important an issue for marketers and their research and comms partners.
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Face to face with Rebecca Van Dyck: leader of year?
Rebecca Van Dyck, head of consumer marketing, Facebook talks to Elen Lewis, editor of The Marketing Society about shoes, fear and making creative people feel safe.
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Changing perceptions - Maxinutrition
As part of our partnership with haystackonline, each week we showcase new marketing campaigns.
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Top ten most read blogs in 2012
1. Google is changing people's behaviour by Crawford Hollingworth.
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Opening doors with Sarah Warby: leader of year?
Sarah Warby, Marketing Director, Sainsbury's talks to Elen Lewis, Editor of The Marketing Society about the dangers of data legislation, the power of being an accessible leader and a pair of trousers
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