Executive Summary: To publicise its Summer Sale and reward its social media base, ASOS created the digital equivalent of people camping outside a shop before its sale starts.

VISION To make The Famous Grouse ‘FAMOUS’ for being Scotland’s No. 1 selling whisky by celebrating 30 years of brand building. WE’RE NUMBER ONE: 1980-2010 (AND BEYOND)

1. Argentinian footballer Claudio Caniggia’s wife has registered her children as trademarks – protecting 17 versions of their names for use on future products from cleaning sprays to toiletries and shoes.

This time last year I wrote a blog on the massive opportunity sport had in bringing the nation together with the Olympic and Paralympic Games. I concluded:

Starbucks could have dealt much better with the sticky situation they’ve found themselves in over their underpaid tax. The coffee chain in future needs to deal with problems a whole lot smarter and here’s how:

Retail occupancy levels are at an all time low as out-of-town centres and online shopping boom. Will bricks and mortar retailing truly be replaced by the online experience, leaving town centres deserted?