Justin Cooke, CMO, Topshop talks to Elen Lewis, editor of The Marketing Society about not wasting a second and doing what others are afraid to do.

Business objectives:

Executive summary

A must-read for marketers who want to create real business value by winning consumers in the aisle.

This book, Brutal Simplicity of Thought, brutally reveals the weaknesses, and strengths, of brutal simplicity of thought. The book is a compilation of some 50 ideas, claimed to be brutally simple ideas, which it argues have changed the world.

This book is in its seventh edition and it’s easy to see why. It has sold half a million copies and is used as the standard text on university courses.