Turbulence for the CMO and four priorities for a smooth ride

Turbulence for the CMO

As CMOs steer through the rough waters of the complex and challenging global marketplace, one thing is certain: not enough feel prepared.

CMOs who want their companies to achieve high performance are taking things to the next level. They are transforming operating models, tuning business practices, assessing agencies and other partners, and upskilling their talent.

Accenture’s 2012 CMO Insights Survey offers a compelling look at just what senior marketing leaders are thinking - and doing - to drive the seamless customer experience.

Take a ride - what are CMOs thinking?

Get an in-depth look at the results of the 2012 CMO Insights Survey. Explore top study trends and get ready insights for taking action - from the five keys to better performance to real marketing game changers.

The 2012 CMO Insights Survey is the third in a series of studies sponsored by Accenture and aimed at understanding the opinions, challenges and points of view of the world’s senior marketing executives. Results are based on online surveys across 10 countries with 405 senior executives who are key marketing decision makers in their companies.

Read the full report below or download it here.


What is the new role of the CMO?

We hosted an invitation-only event with Accenture Interactive, where we discussed the changing role of the CMO in a time of digital transformation. Is it the CMO, CIO or CXO? How do we meet consumer expectations for relevant experiences, anytime and anywhere? How do we get from here to there? Where do we start?

We enjoyed a lively discussion on the evolving role of the CMO: starting in 1995 with Walmart, moving through to the enviable agility of the movie business and ending with the infamous fax machine. Find out more.

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