'Storytelling is by far the most underrated skill when it comes to business.' Gary Vaynerchuk, master marketer and entrepreneur

Sometimes you have to date an article precisely. This one is being written after the Manchester derby (unfortunate result, but who cares - we’ve won the League anyway).

The Marketing Society is good at lots of things, and getting the very best speakers is one of them.

An effective newsjacking campaign can help to develop SEO, improve awareness and reputation of a brand and drive organic traffic to a brand’s digital presence – and all at an extremely low cost. Let’s have a look at some examples...

Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly search for great marketing ideas.

On 6th November 2012 Barack Obama was re-elected into the White House.