Seb is humble as humble can be. He is the Ronnie Corbett of sport, telling the best stories about the 2012 Olympics, which he led from start to finish.

Over the last week there has been a blizzard of analyses of how and why the country was in such dire shape before Mrs Thatcher was elected: non-stop strikes (the source of my favourite mixed metaphor - from a politician complaining about the grave

'Reality is broken. Game designers can fix it.' Jane McGonigal - Director of Game Research, Institute for the Future

Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly search for great marketing ideas. 

Kate McDougle, Director of Marketing at Added Value, delves into their Cultural Traction 2013 report to reveal which global brands are the most culturally vibrant.

Capturing the essence of a nation is the challenge for governments aiming to market their countries’ strengths.