Content Library

Battle of the brands. winners and losers in the culture war

Brands are beginning to question whether just knowing their consumer is enough to differentiate them.
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Put a pencil in your mouth

Priming is a nonconscious form of human memory, which is concerned with perceptual identification of words and objects.
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Fantasy Football: system 2 preparations / system 1 choices

Jack Tarshis is the son of one of my best friends. He is a filmmaker and soon to be a graduate of college.
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Your alphabet

The only reason that typesetting works is that a small collection of letters can be re-used again and again to print millions of different words.
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Chief customer officer? No thanks

That American business import, 'the C suite', gets some bad press. In the FT recently, Lucy Kellaway wrote a whole column about how she abhors it, prompted by the appointment of Charlotte Hogg as chief operating officer at the Bank of England.
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2013 highly commended: Olympic Delivery Authority, Customer Insight - case study

During the London 2012 Olympics, 12.5 million spectators and 25,000 athletes and officials were expected on the transport network, enough to bring London to a grinding halt.
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