“CAN’T BUY ME LIKE” is focused on building authentic consumer connections and catalogues the shift to relationship marketing and what they term ‘The Relationship Era’ from ‘The Consumer Era’.

Grant McCracken is not as well known in the UK as he is in the US – or, indeed, as well known as he deserves to be.

Joss Davidge, business director of brand experience agency BEcause, continues his weekly search for great marketing ideas.

Earlier this year I spoke at the conference organised by the IPM where I was asked to give a view of how mobile marketing will change in the future.

Joss Davidge, business director of brand experience agency BEcause, continues his weekly search for great marketing ideas.

What a golden summer it has been! Rarely do the weather, the economy and sporting success all shine together. In addition the nation has celebrated the birth of royal baby George.