Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly search for great marketing ideas.

'If you don’t like what’s being said, change the conversation.' Don Draper, Mad Men

As part of our partnership with haystackonline, each week we showcase new marketing campaigns.

This month’s blog has something of a Germanic feel.

For the world to be interesting, you have to be manipulating it all the time. Brian Eno

I recently spent the evening in the stylish embrace of London’s Victorian arches drinking the nectar of the gods and feasting on a delightful cheese board while listening to three of the UK’s top B2B marketers discussing the merits of innovating i