We tend to think of brands as making statements or promises. But it is more stimulating to think of brands as asking questions.

You try to frighten me. Admit so, sir. This is some new form of torture. Alex in Stanley Kubrick's A Clockwork Orange

When brands buy the rights to the Olympic Games, they gain the opportunity to engage with the passions of at least half the world’s population (1).

Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly quest for innovative marketing ideas.

Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly hunt for great marketing ideas.

Picture this: you’re moderating a focus group and you ask a question that’s very important to your client, in fact it is THE question; the one they most want to understand.