There is exciting growth potential for ethnic brand owners working with marketing and advertising agencies.

Amazon aspires to be “Earth’s most customer-centric company”. Numerous mission statements are sprinkled with customer focus. Yet the brands we most admire are much more than customer-led. 

In today’s global society, brands that do not stand for something are expecting their consumers to fall for anything and the ability to rise above the norm in a market will soon be the measure of global success versus universal failure.

Many brands are hardwired for one-way conversations. These brands work hard to limit the time they actually engage with consumers. They view call centers as cost centers.

'There should be a place where only the things you want to happen, happen.' Maurice Sendak, Where the Wild Things Are

The hottest topic in media (advertising, marketing – take your pick) is Native Advertising.