Went into the Co-op Supermarket in Ludlow on Friday. We needed lemons. The fruit and veg were where the fruit and veg always are. And so was something else.

When you brand yourself properly, the competition becomes irrelevant. Dan Schawbel, Millenial Branding

Ever had a boss who habitually seizes on something another business is doing and says:“Should we be doing that?”   Social media is causing the same insecurity

As part of our partnership with haystackonline, each week we showcase penetrating marketing campaigns. This week, sit back, have a drink, and enjoy the Now.

When you think of the fashion industry, leggy models, fast and fickle trends, and the latest ‘it’ bag may come to mind. But when you look closely at the business of fashion, you see that one of its leading icons uses basic branding principles to engage her consumers in innovative ways...

Nearly 25% of the world’s population is Muslim; fast-growing nations such as China and India have significant Muslim minorities – as do many Western countries.