Content Library

Smart-thinking Durex SOS campaign hijacked

Joss Davidge, business director of brand experience agency BEcause, continues his weekly search for great marketing ideas.
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Good old fashioned advertising

I know I carry a torch for the new stuff, you know, digital, new media, the collision of marketing and technology, that kind of thing.
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Words are hooks, words are levers

There's a debate raging in my town over whether or not to replace the existing planted-grass school football field with what used to be known as Astroturf.
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Living between the Two Ages

So I am sitting having breakfast in San Francisco and talking with a friend about this being The Age of Constraint.
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Settle Stories: How to market the art of storytelling?

Settle Stories, a charity based in Settle, North Yorkshire seeks to lift the spirit, engage the mind and stimulate the imagination through the presentation of all forms of storytelling
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