Content Library
Bad habits to ditch in 2013
After the excesses of Christmas, the traditional January purge kicks off in earnest.
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2012: Dr. Pepper, Gamification for salesification - Case Study
This paper shows how broadcast effects can be achieved by digitally led campaigns.
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The Innovator’s DNA
I seldom have time to read business books end to end, so in The Innovator’s DNA, I was pleased to find that the introduction is particularly good.
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Fun connections with RFID
Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly search for innovative marketing ideas.
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UNICEF: Increasing credibility in sport
UNICEF, the world's leading children and child's rights organisation, has a rich history of transforming children's lives through sport.
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