Content Library

Ofcom's latest report shows TV is blooming

Ofcom’s new Communications Market Report 2013 is a must-read if you are in media. This is proper research and is packed with positive news for TV.
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Pioneers of Digital

Pioneers of Digital is a set of case studies about the individuals who have been key to shaping the digital marketing world.  
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Marketing to students – a shifting paradigm

It can be easy to assume that students as a demographic have limited purchasing power, especially in this day and age where many are struggling to find the funds to study in the first place.
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AdWorks as effective as ever

In its early days Advertising Works was a slim 200 pages.
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Another golden summer

Summer 2012 will be remembered for the Olympics and Paralympics.
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adidas gets londoners leaping

This week I came across this great, simple and brilliantly on-brand pop-up activation from adidas. To launch the new Derrick Rose signature trainers, adidas created a pop-up shop in London where fans could have a go at leaping 10ft in the air, in a bid to grab a pair off the shelf.
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