Content Library

What should brands do about anti-social media?

Where do you stand on the debate about whether brands, in their role as advertisers, should use their influence to make Twitter and Facebook clean up the nastiness that’s to be found there?  
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Big data changes everything – especially ads

'Throughout human history, we have been dependent on machines to survive.' Morpheus, The Matrix
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Ideas should have a ‘Best Before’ date

Time is the enemy of ideas. This is well understood isn’t it? Give the agency too little time to respond to a brief and it’s hard for them to properly explore.
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Caution: Digital advertising and Big Data

‘Brands under threat’ is one of those regularly occurring headlines that alert marketers to a new development in the business environment.
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Long copy isn't back

Apple has just released a series of long copy ads with the help of advertising agency TBWAMedia Arts Lab, USA. Does this mark a return to the heyday of long copy advertising? Sadly, but definitely, not...
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It's a matter of life and death

When my son was very small he asked me about death. We were driving along on a sunny day. Suddenly the concept hit him with the weight of a cartoon anvil.
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