To mark 40 years of The Marketing Society Global Awards, Accenture Song captured insights from industry leaders in a powerful four-part video series exploring why marketing matters in today’s disruptive world.

Member Interview with Matthew Lambert, Managing Partner, Growth at Dentsu Creative

Member Interview with Meghna Vyas, AVP, Marketing Business Partnerships

Member Interview with Jonathan Hirasawa Ashton, Head of Marketing and Communications, KROHNE Middle East and Africa

As part of The Fellows Fundamentals series the late Tim Ambler discusses the importance of measuring brand performance through non-financial metrics (brand equity) and not simply relying on financial measures like ROI. 

As part of The Fellows Fundamentals series Ruth Saunders takes us through the steps of optimising a brand portfolio.