Content Library
Why Marketing Matters with Accenture Song
To mark 40 years of The Marketing Society Global Awards, Accenture Song captured insights from industry leaders in a powerful four-part video series exploring why marketing matters in today’s disruptive world.
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Member Interview with Matthew Lambert
Member Interview with Matthew Lambert, Managing Partner, Growth at Dentsu Creative
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Member Interview with Meghna Vyas
Member Interview with Meghna Vyas, AVP, Marketing Business Partnerships
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Member Interview with Jonathan Hirasawa Ashton
Member Interview with Jonathan Hirasawa Ashton, Head of Marketing and Communications, KROHNE Middle East and Africa
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The Fellows Fundamentals: Assessing Brand Performance
As part of The Fellows Fundamentals series the late Tim Ambler discusses the importance of measuring brand performance through non-financial metrics (brand equity) and not simply relying on financial measures like ROI.
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The Fellows Fundamentals: Optimising a Brand Portfolio
As part of The Fellows Fundamentals series Ruth Saunders takes us through the steps of optimising a brand portfolio.
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