Content Library

Be Kind, Learn Lots: A Marketer's Manifesto for Enduring Relevance

Partners of The Marketing Society, Accenture song reflect on our Awards theme for this year "why marketing matters"
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Marketing Repositioned - Why Marketing Matters

The world has changed - customers expect more, technology is accelerating, and marketing must evolve to keep pace. That means stepping into a new role and supporting this with a new operating model. Katherine Theobald from Accenture Song writes why marketing still matters.
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When AI meets culture: Are Gen AI models truly multicultural?

AI has made significant strides in being multilingual, but can it ever be truly multicultural?
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Why Marketing Matters

We asked our Members a simple question: Why does marketing matter to you? And unsurprisingly, their answers were anything but. What emerged was a rich tapestry of insights that reveals modern marketing is a dynamic force that shapes how we connect, communicate and create change in our world.
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Member Interview with Maan Majali

Member Interview with Maan Majali, Creative Consultant, Prelude & Senior Creative, Bloomberg Media
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Member Interview with Neda Lazic

Member Interview with Neda Lazic Marketing Network Operations and Capabilities Senior Director Eurasia & Middle East at The Coca-Cola Company
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