Content Library

The Marketing Society Scotland and NABS

We are proud to announce a new partnership with NABS, the industry charity dedicated to supporting the mental health and wellbeing of peopl
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If you want to make advertising great again, learn to Fink

Graham Fink's TheArtSchool proves that brutal, honest feedback from experienced creatives is still the most powerful creative education available.
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The One-Person Multinational Agency is Here and it’s Better for Marketers

This articles by Manesh Murthy explains how AI is triggering a shift in marketing, enabling smaller, smarter agencies to expand into full business impact while delivering faster, cheaper, and more integrated solutions.
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Red pill or blue pill: the AI choice most marketing leaders aren’t seeing clearly

Joe Hildebrand from Humari explains that while most marketing leaders are investing in AI tools and automation but the real returns come from investing in people, culture, and human readiness.
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AI is not creating your brand, it is interpreting what already exists

This article looks at how AI is a curator of existing brand reputation rather than a creator, meaning organisations must focus on strengthening their external signals and test at scale to understand how they're being represented in AI outputs.
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Why AI in Customer Experience May Be Happening in the Wrong Place

AI in CX should focus on adapting experiences to individuals in real time, not just automating content at scale, according to Darius LaBelle in this article.
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