Ciara Dilley, vice president of marketing for Frito-Lay North America, leads the company’s growing portfolio of Better Snacking Brands – including Stacy’s pita chips, SunChips, Popcorners, Off the Eaten Path veggie crisps/puffs, and the Baked/Simply portfolio of snacks.
As more consumers seek out snacks that offer better snacking choices without sacrificing taste, Ciara oversees Frito-Lay’s growth and innovation strategy to address this growing need and ensure consumers consistently have access to an array of options that fit their lifestyle. Whether it’s the development of new brands such as veggie-forward Off the Eaten Path or the acquisition of existing brands like Popcorners, Ciara is diversifying the wellness journey for Americans everywhere.
A seasoned veteran with more than 20 years of industry experience, Ciara is an industry pioneer in purpose-driven campaigns, having led several brands to make measurable societal impacts through campaigns that champion sustainability and support diversity and inclusion.
Ciara’s greatest passion is in furthering the economic empowerment of women. She supports female professional development at PepsiCo through numerous speaking engagements and round tables and she serves as a mentor and coach to several team members, past and present. Ciara also works closely with several thought leaders and organizations committed to advancing female entrepreneurs, including SKU CPG, Hello Alice, and The Boss Network.
Ciara has been the recipient of prestigious awards for her leadership in these areas – PR Week named her as the Most Purposeful In-House Communicator in its 2021 Purpose Awards and ThinkLA named Stacy’s #ShareForHer campaign the Best Cause Marketing Campaign in 2021. She was also named as one of Brand Innovators’ Women to Watch in Brand Marketing and as a Marketing All-Star by MediaPost.
Since joining Frito-Lay in February 2019, Ciara led the acclaimed Stacy’s Rise Project which awards up-and-coming female entrepreneurs with hundreds of thousands of dollars in business grants and provides them with unprecedented access to PepsiCo people and resources to achieve long-term success. Under Ciara’s leadership, this mentorship program by the female-founded Stacy’s brand has flourished as an industry best-in-class initiative. Ciara has been spotlighted in outlets like Dallas Innovates for her leadership on this flagship program.

Prior to joining PepsiCo, Dilley leveraged her experience in marketing, communications and innovation to grow major international consumer brands within Diageo, Campbell Soup Company and Kellogg Company.