Nationwide is a financial organisation with a social purpose – to build society.
2022 TMS Awards Winner, Nationwide Building Society
Case studies
2022 TMS Awards Commended, Nationwide Building Society
By the end of 2019 the UK was an increasingly divided nation and respect was at an all time low. Nationwide believe that we need to work together.
2022 TMS Awards Commended, Bombay Sapphire
Bombay Sapphire is a best-in-class example of using successful & effective partnerships to champion creativity in a time where it mattered most.
2022 TMS Awards Commended, M&S Food
All retail marketing departments were challenged by the Covid-19 pandemic and M&S Food was no different.
2022 TMS Awards Commended, Costa Coffee
Costa Coffee has played a leading role in shaping the character of the UK café market since 1971, capturing hearts, minds and coffee habits.
2022 TMS Awards Commended, Chelsea Football Club
With hundreds of millions of fans around the world and a stadium capacity of 42,000 the creation of a new stand was needed.
2022 TMS Awards Winner, School of Marketing
School of Marketing launched a ‘pro bono’ mentoring programme with support from the DM Trust, to help young people aged 18 to 28, called Mentoring Gen Z.
2022 TMS Awards Commended, Tesco
Taking advantage of the trust radio delivers, 22 stories were told across 26 radio stations, each tailored to the local region or context in which they were played out.
2022 TMS Awards Commended, FOR Cardiff
To make women in Cardiff feel safer when alone and to offer refuge for those who are vulnerable, through the development of a ‘Safe Places’ network.
2022 TMS Awards Commended, Homebase
Destined for the scrapheap, this paper outlines how its new owner Hilco, instead delivered a truly remarkable turnaround of the business.
2022 TMS Awards Commended, KP Snacks
Tyrrells, a premium sharing crisp brand, drove both premium credentials and category value through consistent investment in a distinctive brand platform.
2022 TMS Awards Commended, The National Lottery
Our Olympic and Paralympic success is a great example of how the National Lottery “Makes Extraordinary Happen for Everyone”.
2022 TMS Awards Commended, Barclays
We decided to tackle the UK’s dysfunctional relationship with money head on. Our promise to “Make Money Work For You” flipped the script.
2022 TMS Awards Winner, O2 in Fortnite
O2 has been a proud supporter of live music events for over 15 years with venues across the UK. But when the pandemic hit, those doors were shuttered.
2022 TMS Awards Winner, Childline
The UK’s young people were in a mental health crisis. Childline was perfectly placed to help.
2022 TMS Awards Winner, Cadbury Caramilk
Other than great sporting rivalry, Australia isn’t known for giving the UK too much in the way of real value. I mean like real value.
2022 Awards Winner, Mars Petcare: Sheba
To launch the world’s largest reef restoration program and to prove there can be man-made solutions to man-made problems, Sheba transformed a barren site of dead coral.
2022 TMS Awards Winner, Tesco Clubcard
Penetration is king and loyalty is for the bin, right? What if actually loyalty could drive penetration? This is the story of how Tesco did exactly that.
2022 TMS Awards Winner, Birds Eye Green Cuisine
In 2021 Birds Eye Green Cuisine smashed misconceptions to make plant-based food more mainstream by focusing on the Power Of Plants.
2022 TMS Awards Winner, Nationwide Building Society
The lines between building societies and banks had blurred and Nationwide needed to set itself apart in order to build a powerful brand long-term.
2022 TMS Awards Winner, Dove
Dove has been at the forefront of the self-esteem and beauty conversation since the Campaign for Real Beauty in 2004. But by 2021, the conversation had changed.