Rebranding a business to one new name

How do you decide how many brands to retain in a business – and then rebrand the business to one new name?

Fellow of The Marketing Society Ruth Saunders from Galleon Blue and Simonetta Rigo, CMO at Tilney Smith & Williamson, share the story behind a successful initiative and outlines the implications for anyone looking at similar challenges.

In today’s world, name c

Sign in with your membership details to continue reading this article