Cameron Matthews joined Tennent’s Caledonian / C&C group in January 2021 as a Senior Brand Manager and is responsible for defining and delivering all marketing initiatives for the Tennent’s Lager brand.

A member of the Strathclyde University Alumni, Cameron’s career has taken him far and wide. He began his career at Elephants Can’t Jump, a boutique brand building agency in Central London, before moving out to Salzburg, Austria where he spent several years working as part of the Global Partnerships team at Red Bull, collaborating with multinational brands like adidas, Intel and TAG Heuer. Prior to joining Tennent’s, Cameron also worked in London as a Marketing Manager for leading endurance sports nutrition brand, Science in Sport.

With over 8 years’ experience, Cameron prides himself on being a strategic, creative and relationship focussed team leader with a collaborative approach to brand marketing.