In 1972 Hamish Swan was appointed the first ever Marketing Director on the Board of Tennent Caledonian Breweries Ltd, based in Glasgow. We think this is a cause for celebration, not only to recognise all the great Tennent’s marketing over 50 years, but also the importance for our profession to be represented on the board, especially as Hamish went on to become Managing Director. As Angus Meldrum did a few years later.
At our final Industry Insights event of the year, we will celebrate the iconic brand and Scotland’s favourite pint – its past, its present and its future.
Reflecting on the brand’s history will be Hamish Swan and Angus Meldrum. Insights on the brand today will be presented by Paul Menzies, Brand and Marketing Director - Beer and Senior Brand Manager, Cameron Matthews. Looking to the future for Tennent’s will be GB Marketing Director at C&C Group, Lucy Henderson.
Following the presentations guests will be invited to raise a toast to Tennent’s at our Christmas Drinks, where we will be joined by many of the Tennent’s marketers who helped build the brand over the last 50 years.
This event is free to members who can book using the button below. Non-members can book here.