In 1972, Hamish Swan was appointed the first ever Marketing Director on the Board of Tennent Caledonian Breweries based in Glasgow. This was a significant appointment and Hamish went on to build a highly successful marketing department responsible for developing the iconic Tennent’s brand which remains Scotland’s favourite pint.
Having marketing represented on the board was also important for our profession especially as Hamish went on to become Managing Director, in the same way Angus Meldrum did a few years later. It was also an important development for the many local marketing services agencies involved in helping create the successful, brand building and award-winning work over the decades.
At our final Industry Insights event of the year on December 8 from 5pm, we will celebrate Tennent’s past, present and future before enjoying Christmas Drinks at The Tennent’s Story which is part of the Wellpark Brewery in Glasgow.
This event is free to members who can book using the button below. Non-members can book here.