Amplify Marketing Festival 2022

SOLD OUT | Join waiting list

University of Edinburgh Business School, 25 August, 1pm to 5:30pm

We are delighted to be back in the room and making waves with a mixture of old favourites, like the Ogilvy Lecture and the Clients vs Agencies Creative Challenge, as well as a couple of exciting new formats.

Our Amplify Marketing Festival will return to the University of Edinburgh Business School on Thursday 25 August during the Edinburgh Festival.

The event is now sold out! If you would like to be added to the waiting list please email us.

The Ogilvy Lecture - 1pm

The Ogilvy Lecture is our way of expressing our enthusiasm to preserve and promote David Ogilvy’s legacy. As a proud and passionate self-claimed Scot, and one of the most famous names in advertising, David Ogilvy is an inspiration to many in our industry.

This year we have an incredible speaker lined up in Sarah Warby, Chief Customer Officer at Nando's. Sarah will be introduced by Paul O'Donnell, outgoing Chairman of Ogilvy EMEA.

Starting her career as Brand Manager for Unilever, Sarah lived in Australia for a while before taking on roles as Marketing Director at Heineken, CMO at Sainsbury’s, helped to launch a FinTech start-up, became CEO of Lovehoney and moonlighted as a welder in South Wales. She’s also currently a Non-Exec Director at Moneysupermarket plc and Chair of the Marketing Academy Fellowship alumni council.

Celebrating Craft - 2.45pm

Central to great marketing is a well-crafted idea. At this exciting new addition to Amplify we will celebrate the craftmanship involved in bringing great ideas to life. The writers, the photographers, the film-makers. At this event we have a mix of leading and rising creative talent in Scotland. 

Chaired by: Eilidh McDonald, Joint Creative Director, Frame

Panelists: David Boni (photographer), Jordan Laird (filmmaker), Holly Ward (animator), Arusa Qureshi (writer) and Simon Mallinson (producer).

Creative Challenge: Clients vs Agencies – 4.15pm

Now in its 8th year, this hotly contested competition is always one of our most popular events of the year, with the teams pitching award winning campaigns from across the world and encouraging our audience to vote for their ideas. The client’s won last year making the current score Clients – 4, Agencies – 3. This year our Star Awards Rising Stars and Future Leaders are battling it out. 

Chaired by: Sophie Devonshire, CEO, The Marketing Society


India Morrow, Strathmore Foods – captain
Adam Crawford, ICAS
Joanne McTavish, Baxters
Pavol Kazimir, Edrington
Ross Beveridge, Tennent’s

Sarah Baillie, StudioLR – captain
Sally Allan, Deloitte Digital
Zoe Henderson, Carat
Kate Newton, Multiply
Lyndsay Snoddon, The Union

The Big Comedy Blowout in support of Stand Up to Cancer – 6pm

The Big Comedy Blowout is a mini-Edinburgh Fringe show at the Assembly Treehouse in George Square Gardens.

We’re delighted that the following comedians will be joining us: Jacob Hawley (MC), Ed PatrickIsabelle FarahDarran Griffiths and Susan Riddell.

Amplify ticket holders are welcome to join for free.

Suggested donation to Stand up to Cancer on the door if you can.

Fringe Event: Diversity in Marketing - 11am

We have partnered with the IPA to run a Diversity in Marketing session which is free to attend.

Chaired by Gill Jarvie, Director of Client Services at Republic of Media and IPA Scotland Chair, speakers include Neil Skinner, Marketing Director of Edrington UK and Leila Siddiqi, Associate Director Diversity, IPA.

Following presentations from Neil and Leila, there will be an opportunity for discussion and to ask questions.

If you'd like to attend this event please email [email protected]



Neil Skinner

Marketing Director

Sarah Warby

Chief Customer Officer, Nando's

Leila Siddiqi

Associate Director Diversity, IPA

Paul O'Donnell

Outgoing Chairman of Ogilvy EMEA

Sophie Devonshire

CEO, The Marketing Society

Sarah Baillie

Account and Marketing Manager, StudioLR

India Morrow

Brand Marketing Lead, Strathmore Foods

Ross Beveridge

Junior Brand Manager, Tennent's

Sally Allan

Consultant, Deloitte Digital

Kate Newton

Creative Strategy Manager, Multiply

Lyndsay Snoddon

Account Director, The Union

Zoe Henderson

Account Manager, Carat

Eilidh McDonald

Joint Creative Director, Frame

Jordan Laird

Founder and Creative Director, Studio Something

Gill Jarvie

Head of Client Services, Republic of Media

Adam Crawford

Marketing Manager, ICAS

David Boni


Simon Mallinson

MD Producer, MTP




University of Edinburgh Business School
Dress code


11am - 12:15pm - Diversity in Marketing

From 12pm Registration & Light Lunch
1pm - The Ogilvy Lecture
2.15pm - Break
2.45pm - Celebrating Craft
3.45pm - Break
4.15pm - Creative Challenge Clients v Agencies
5.40pm - Close
6pm - The Big Comedy Blowout: After Party @ Assembly
9pm - End